Wednesday, July 13, 2011

Online Schools | State of the Internet 2011

But beware: what you have before you isn’t just any old infographic. The content might shock you. If you thought that the internet was just “really big,” you are sadly mistaken. The internet is colossal. The internet is a giant elephant that is trampling all across the globe leaving its enormous footprints.

Interact with this infographic. Play with the information and think about what it means for you; to you. Become a part of the story that it has to tell. Why wouldn’t you?

You helped create it, after all.


State of the Internet 2011
Created by: Online Schools

Wednesday, July 6, 2011

Social Media & Internet Advertising Take On The Soap Opera

P&G Shifts Marketing Money to Social Media
I just recently read an article about how Procter & Gamble is ending
its 77-year run of advertising on soap operas in favor of producing
more campaigns using social media. Man that is huge. That means
more than ever that Social Media Marketing is taking hold and is
becoming a go to medium.

$9 Billion A Year On Advertising
The company is an important advertiser that spends nearly $9 billion
per year to advertise its products. The company is finding social media
sites such as Twitter, Facebook and YouTube to be more effective
channels for reaching women and has spent much of 2010 experimenting
with campaigns in these arenas.

Digital Media Is A Way To Do Marketing
Digital media has "become very integrated with how we operate, it's
become part of the way we do marketing," marketing Chief Marc Pritchard
told the Associated Press. "It's kind of the oldest form of marketing —
word of mouth — with the newest form of technology."

Switching From Soap Operas To Social Media Advertising
The switch from soap operas to social media is one motivated by its
success with previous social media campaigns — such as its Old Spice
Guy YouTube promotion — and a desire to capitalize on the more readily
available opportunities of reaching women through digital media.

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